Saturday, October 29, 2016

QUAN401 : Context of practice - study task 2 : Triangulating form

Triangulation & Referencing Task Worksheet

Theme: Society
Focus: Glamour and social envy

Book reference (author, year of publish) e.g. “Jones, 2015”
Relevant key points in summary (use bullet points)
Additional notes (e.g. for or against)
Berger,J. (1979)
. Publicity make the spectator dissatisfied with their present way of life and suggest that those who have more are better
. Publicity are essential products for day-dream , hence why it remains credible despite deferred realities
. Glamour cannot exist without personal social envy  which compounds with his sense of powerlessness  dissolves into recurrent day-dreams
. The interminable present of meaningless worki.g hours is balanced" by a dreamt future in which imaginary activity replaces the passivity of the moment. I. h~s or her day-dreams the passive worker becomes the active consumer. The working self envies the consuming self.

“Publicity both promises and threatens. It plays upon fear, often the fear of not being desirable, of being unenviable. It suggests that you are inadequate as you are, but it consoles you with the promise of a dream… But the highest value of this civilization is the individual ego… one can only say this culture is mad.” - Berger



Personal opinion : although generally correct , Berger’s views can be extreme and  , as influenced by his background and political views

“Individual happiness is a universal right … he lives in the contradiction of what he is and what he would like to be”

If what he would like to be is a step to pursuit his own individual happiness and being  and their for is his right by Berger’s own term, should he not be justified to be envious and to admire glamour ? Has Berger’s phrase inadvertently condemn people for having ambitions and desire ?













Gundle ,S.
Castelli, CT  
(2006)
.Glamour was not an intrinsic allure or a mode of being of a given thing but a  commodified aura bestowed upon a variety of subjects.
. Glamour maintain the dominance of the wealthy in the capitalist system
. Glamour requires in order to exist , some sense of equality and citizenship ( but not necessary democracy ) => generate social envy
Leaning toward support but not obvious


Postrel V (2013)

. a “glamorous” object cannot produce glamour unless it appeal to the audience’s personal aspiration and unless the audience is willing to entertain the illusion
. Glamour does not always connect to social envy , as many of the resentments and hostilities of true envy are missing from glamour
.Glamour does not based only from the lure of material pleasure, but that we can fit into the setting of which they belong. However illusory it is , Glamour is emotionally authentic



Generally opposed to Berger
.Personal opinion support this idea of separating and identify the different sides of Berger’s social envy, simplified as being either jealousy or admiration
Hughes, C
(2007)
-Although envy is commonly understood as a vice (and as one of the seven deadly sins), it is, of course, a site where concerns over inequalities and exploitation are articulated
-Unpalatable as it is , individual and personal envy will always occurred ,and there’s nothing we can do about it

“The upper class is despised, although their wealth and lifestyle is envied; the working class ‘battler’ is glorified, although no one wants to be one; the middle class is considered boring, but most belong to it” => a justification for social system and the idea of glamour and social envy ( connect to the individual contradiction of what you are and what you want to be )



Gundle S ,
(2008)
-Glamour is full of oxymoronic qualities and fuel the illusion and deceive people of social realities, its function ties in with the expansion of media and publicity

- Glamour simply cannot exist without mass involvement . Glamorous personalities perform in front of an audience that turn them into public curiosities and fantasies, and without their envy/admiration, he/she cannot exist


Generally support











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